Privacy Policy
1. An overview of data protection
General information
The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term "personal data" comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.
Data recording on this website
Who is the responsible party for the recording of data on this website (i.e., the "controller")?
The data on this website is processed by the operator of the website, whose contact information is available under section "Information about the responsible party (referred to as the "controller" in the GDPR)" in this Privacy Policy.
2. Hosting
External Hosting
This website is hosted externally on Netlify. Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.
The external hosting serves the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6(1)(f) GDPR).
Our hosting provider is:
Netlify, Inc.
44 Montgomery Street, Suite 300
San Francisco, California 94104
3. Cookie Policy and Consent Management
Types of Cookies We Use
Our website uses different types of cookies for various purposes:
Essential Cookies
These cookies are necessary for the website to function properly. They cannot be disabled in our systems. They are usually only set in response to actions you take such as setting your privacy preferences, logging in, or filling in forms.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner. This banner allows you to:
- Accept all cookies
- Reject non-essential cookies
- Manage your preferences for different cookie categories
- Change your cookie preferences at any time through our cookie settings
Your choices will be saved and remembered for future visits. You can change your preferences at any time by clicking the "Cookie Settings" button in the footer.
Third-Party Cookies
We use services from Google (Analytics and AdSense) that may set cookies on your device. Additionally, we use Google Tag Manager to manage and implement our tracking and analytics tools efficiently.
Google Analytics
Google Analytics helps us understand how visitors interact with our website. It uses cookies to collect anonymous information about:
- Number of visitors to the site
- Where visitors have come to the site from
- Pages visited
- Time spent on the site
Google AdSense
Google AdSense uses cookies to serve personalized advertisements. These cookies are used to:
- Show relevant advertisements based on your interests
- Limit the number of times you see an advertisement
- Measure the effectiveness of the advertising campaigns
- Prevent fraud and improve security
Managing Cookies in Your Browser
Most web browsers allow you to manage cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, as it will no longer be personalized to you. It may also stop you from saving customized settings like login information.
Updates to Our Cookie Policy
We may update our cookie policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you by email or when you next visit our website.
4. Analytics and Advertising
Google Tag Manager
We use Google Tag Manager to manage and implement tracking and analytics tools. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager itself does not create user profiles or store cookies. It helps us integrate and manage our tags efficiently.
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. Google Analytics uses cookies and similar technologies to analyze how users interact with our website. The information generated about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
We have activated IP anonymization, which means your IP address will be shortened within the EU/EEA before transfer to the US. Only in exceptional cases will the full IP address be transferred to a Google server in the US and shortened there.
Google AdSense
This website uses Google AdSense, a service for integrating advertisements. Google AdSense uses cookies and web beacons to help analyze website usage and serve personalized advertisements based on your interests.
Data processing is based on Art. 6(1)(f) GDPR, as there is a legitimate interest in protecting our website against misuse and allowing for the proper display of advertisements. If corresponding consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG.
You can prevent the collection of your data by Google Analytics by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout
5. General information and mandatory information
Information about the responsible party (referred to as the "controller" in the GDPR)
The data processing controller on this website is:
Mussie Haile
Guiding-Ventures
Lohmühlenstraße 65
12435 Berlin
Phone: +4917687053245
E-mail: admin@guidingventures.com
6. Online marketing and partner programs
Affiliate Programs on this website
We participate in affiliate partner programs. In conjunction with affiliate partner programs, ads of businesses are placed on websites or other media of other enterprises within the affiliate partner network.
Data is stored and analyzed on the basis of Art. 6(1)(f) GDPR. Participants in the affiliate program have a legitimate interest in the correct computation of the affiliate compensation.